Please base all your responses throughout this survey on purchases you made from online stores only (Exclude eBay-type purchases)

Part 1 - Please complete the following questions

In an average week, how many hours do you spend using the Internet?

0-5 hours 6-10 hours 11-20 hours 21-30 hours 31-40 hours More than 40 hours

For what personal purposes do you use the Internet? (Please choose all that applies)

E-mail Shopping Social networking websites (e.g. Facebook, Myspace, Twitter, etc) News Entertainment Chat Blogs Researching Information Downloading software Others (Please specify):

How many times have you purchased online for personal purposes in the last 12 months?

0-5 times 6-10 times 11-20 times 21-30 times 31-40 times More than 40 times

How much have you spent purchasing online for personal purposes in the last 12 months?

1-50 British pounds 51-100 British pounds 101-200 British pounds 201-400 British pounds 401-600 British pounds More than 600 British pounds

What categories would you classify your personal purchases made online in the past 12 months? (Please choose all that applies)

Books Computer Software & Hardware Electricals & Appliances Entertainment (Music, Games, Movies) Fashion (Clothing and accessories) Financial Services Gadgets & Toys Groceries Mobile & accessories Travel Others (Please specify):

Have you ever used a mobile phone to shop online?

Yes No