Welcome! This PhD research is being conducted at the University of Bolton and the study focuses on the behaviour of online shoppers. The purpose of the survey is to discover more about your thoughts relating to online shopping. I would be grateful if you would kindly spend 10 minutes to complete this survey.  Your response is anonymous, completely confidential, and strictly for academic purposes. A summary of the results will be made available to all participants upon completion of the study.  If you have questions, please contact Vincent Lui at vl1lis@bolton.ac.uk If you have made a purchase online in the last 12 months please, Click here to enter the survey Alternatively, if you have never shopped online before or have not shopped online in the last 12 months, please click here.